Where Luxury Meets the Wild
Designing an immersive, nature-forward experience platform for the new wave of premium RV and camping getaways.
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Laagr™ was a concept-driven project aimed at redefining outdoor luxury through an immersive platform for premium RV and glamping enthusiasts. I helped translate a high-level vision into a structured product concept—merging rugged adventure with elevated aesthetics. From moodboards to mapped journeys, this project blended strategy, style, and storytelling to make outdoor getaways aspirational and accessible.
Role:
UX Strategist & Concept Designer
Team size:
4
Team & Operations Impact:
Created experience blueprints blending hospitality, adventure, and wellness
Conducted competitor audits across luxury travel, RV platforms, and boutique hospitality
Aligned stakeholders with a vision board and narrative prototype
Set foundational design language and interaction philosophy
Product Impact:
Generated early interest from investors and resort operators
Built a conceptual prototype that served as the basis for pitch decks and brand campaigns
Established design system pillars: immersive, modular, and grounded in nature
Inspired a new category positioning: “boutique wilderness tech”
In October of 2021, the Laagr™ Concept Development Team conducted a series of design sprints to shape a digital experience platform that elevates the luxury RV and outdoor lodging market. The thesis at the time was that modern travelers are seeking deeper connection with nature—without sacrificing comfort, style, or technology. We developed a complete product concept, UX framework, and immersive interface prototype that reimagined outdoor hospitality as a seamless blend of exploration and elegance.
FRAMING THE PROBLEM
The Problem:
The outdoor travel space was split—either rustic and outdated or sterile and overly commercial. Laagr™ aimed to fill the gap by making premium outdoor stays feel intentional, soulful, and modern.
How Might We
How might we design an immersive outdoor travel experience that blends luxury, authenticity, and tech—without losing the magic of the wild?
Information Architecture:
After determining core functionality we structured how value will be delivered in a sitemap diagram. This provided a solid foundation to begin prototyping the app.
THE SOLUTION
A New Way to Camp, Curated
We designed an immersive product concept rooted in the rhythms of nature and the sophistication of boutique travel. From camp discovery to trip planning, Laagr™ aimed to create emotional, design-forward touchpoints at every step.
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