Research

PUBLISHED: 3/25/2025

Clipping Through the Crisis: How Economic Downturns Drive Coupon Usage Among Consumers

Exploring Consumer Behavior Shifts and Strategic Implications for Small Businesses During Economic Recessions

Open research >

PUBLISHED: 5/2/2025

Neuromarketing Strategies and Memory Creation in Advertising: A Neuroscience Perspective

Advertising success hinges not only on grabbing consumer attention but on remaining in consumer memory long after exposure. In marketing...

Open research >