Team & Operations Impact:

• Introduced weekly agile sprints with real-time rural stakeholder feedback loops

• Reduced dispatch response times by 40% through design-led process refinement

• Integrated dynamic pricing logic based on fuel costs and route demand

• Established a user feedback program with over 50 early adopters

Product Impact:

• Launched MVP in 8 weeks, facilitating over 300 successful transports in first 60 days

• Reduced average idle load time for truckers by 60%

• Designed a mobile-first interface tailored to offline and low-signal environments

• Earned 4.8-star average rating among early beta users

In June of 2020, the Baleport™ Innovation Team conducted a series of design sprints to rapidly create a transport marketplace connecting farmers and haulers. The thesis at the time was that agricultural supply chains were breaking under pandemic and climate pressures, and a nimble, tech-enabled logistics network could provide relief and resilience. We developed a cross-platform MVP, brand system, and load-matching algorithm that enabled rural users to post, accept, and track hauls in real time—even with limited connectivity.